Privacy Policy
Table of Contents
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Introduction
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Scope of this Privacy Policy
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Information We Collect
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3.1 Information You Provide
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3.2 Information We Collect Automatically
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3.3 Information from Third Parties
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How We Use Personal Information
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Legal Basis for Processing
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Cookies and Tracking Technologies
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Use of S5 Services
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Sharing Personal Information
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8.1 Service Providers
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8.2 Legal and Regulatory Requirements
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8.3 Business Transactions
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International Data Transfers
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Your Privacy Rights
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California Privacy Rights
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Data Security
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Data Retention
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Children’s Privacy
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Third-Party Websites
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Changes to this Privacy Policy
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Contact Us
1. Introduction
S5 Stratos (“S5,” “we,” “our,” or “us”) is an AI-powered retail planning platform serving retailers and consumer packaged goods (CPG) organizations.
We respect your privacy and are committed to protecting the personal information entrusted to us. This Privacy Policy explains how S5 collects, uses, stores, shares, and protects personal information when you:
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Visit our website;
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Request information, demonstrations, or support;
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Attend S5 events or webinars;
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Communicate with our employees; or
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Use S5 products and services where S5 acts as the controller of personal information.
We may update this Privacy Policy periodically to reflect changes in our business, technology, or legal obligations. The current version will always be available on this page.
2. Scope of this Privacy Policy
This Privacy Policy applies to personal information collected through:
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The S5 Stratos website;
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Sales and marketing activities;
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Customer support interactions;
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Product demonstrations;
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Business communications; and
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Other situations where S5 determines the purposes and means of processing personal information.
This Privacy Policy does not govern customer business data that S5 processes solely on behalf of customers under applicable customer agreements. In those situations, S5 acts as a service provider or data processor, and the customer’s privacy policy governs the collection and use of that information.
3. Information We Collect
3.1 Information You Provide
Depending on your interactions with S5, we may collect:
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Name
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Company name
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Business email address
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Business phone number
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Job title
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Communications you send us
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Meeting requests and event registrations
We collect only the information reasonably necessary to conduct business and provide our products and services.
3.2 Information We Collect Automatically
When you visit our website, we may automatically collect technical information, including:
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IP address
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Browser type and version
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Device information
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Operating system
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Pages viewed
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Referring website
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Date and time of access
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Website usage statistics
We use this information to:
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Improve website performance;
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Monitor website security;
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Analyze visitor trends;
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Improve user experience; and
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Better understand how visitors interact with our website.
This information is generally analyzed in aggregate and is not used to personally identify individual visitors.
3.3 Information from Third Parties
We may receive business contact information from trusted sources, including:
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LinkedIn
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Industry events
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Business partners
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Publicly available business directories
We use this information solely for legitimate business purposes.
4. How We Use Personal Information
S5 uses personal information to:
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Respond to inquiries;
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Provide demonstrations and services;
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Deliver customer support;
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Manage customer relationships;
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Improve our products and services;
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Communicate product updates and service announcements;
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Invite individuals to webinars and events;
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Comply with legal and contractual obligations; and
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Protect the security and integrity of our systems.
S5 does not sell personal information.
5. Legal Basis for Processing
Where the General Data Protection Regulation (GDPR) applies, S5 processes personal information based on one or more of the following legal grounds:
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Performance of a contract;
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Compliance with legal obligations;
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Legitimate business interests, including improving our products and communicating with customers and prospective customers; or
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Consent, where required by applicable law.
6. Cookies and Tracking Technologies
S5 uses cookies and similar technologies to:
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Maintain website functionality;
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Remember user preferences;
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Analyze website traffic;
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Improve website performance; and
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Enhance user experience.
You may configure your browser to reject cookies or notify you when cookies are used. Some features of the website may not function properly if cookies are disabled.
7. Use of S5 Services
When customers use S5 products and services, S5 processes information necessary to deliver the contracted services.
Unless otherwise specified in a customer agreement, S5 processes customer information only in accordance with documented customer instructions and applicable law.
8. Sharing Personal Information
S5 does not sell, rent, or disclose personal information except as described in this Privacy Policy.
8.1 Service Providers
S5 works with trusted third-party providers that support our operations, including cloud hosting and website services.
Current providers include:
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Google Cloud Platform (GCP)
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Oracle Cloud Infrastructure (OCI)
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Wix
These providers process information solely on behalf of S5 and are contractually required to maintain appropriate confidentiality and security protections.
8.2 Legal and Regulatory Requirements
S5 may disclose personal information when necessary to:
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Comply with applicable law or legal process;
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Respond to lawful governmental requests;
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Protect the rights, property, or safety of S5, our customers, or others;
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Investigate or prevent fraud or security incidents; or
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Enforce our agreements and policies.
We may also share aggregated or anonymized information that does not identify individuals.
8.3 Business Transactions
If S5 is involved in a merger, acquisition, financing, restructuring, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable law.
9. International Data Transfers
S5 is headquartered in Addison, Texas, United States.
Personal information may be stored or processed in the United States or other countries where S5 or its service providers operate.
Where required by law, S5 implements appropriate safeguards to protect personal information transferred across international borders.
10. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
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Access your personal information;
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Correct inaccurate information;
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Request deletion of personal information;
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Restrict or object to certain processing;
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Request portability of your information; and
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Withdraw consent where processing is based on consent.
S5 will respond to verified requests in accordance with applicable privacy laws.
11. California Privacy Rights
California residents may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Subject to applicable law, California residents may request to:
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Know the categories of personal information we collect;
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Access personal information we maintain;
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Correct inaccurate personal information;
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Request deletion of personal information; and
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Exercise applicable privacy rights without discrimination.
S5 does not sell personal information or share personal information for cross-context behavioral advertising.
12. Data Security
S5 maintains administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
These safeguards include, where appropriate:
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Encryption of data in transit;
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Encryption of data at rest;
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Role-based access controls;
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Multi-factor authentication for administrative access;
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Secure cloud infrastructure;
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Security monitoring and logging;
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Regular vulnerability assessments; and
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Application of the principle of least privilege.
While no method of transmission or storage can guarantee absolute security, S5 employs commercially reasonable measures designed to protect personal information.
13. Data Retention
S5 retains personal information only for as long as necessary to:
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Provide products and services;
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Fulfill contractual obligations;
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Comply with legal and regulatory requirements;
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Resolve disputes;
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Enforce agreements; and
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Maintain appropriate business records.
When personal information is no longer required, it is securely deleted or anonymized in accordance with our data retention practices.
14. Children’s Privacy
S5’s products and services are intended for business use and are not directed to children.
We do not knowingly collect personal information from children under the age of 13.
15. Third-Party Websites
Our website may contain links to third-party websites or social media platforms.
S5 is not responsible for the privacy practices or content of third-party websites. We encourage users to review the privacy policies of those websites before providing personal information.
16. Changes to this Privacy Policy
S5 may update this Privacy Policy from time to time.
When changes are made, we will post the revised Privacy Policy on this page and update the Effective Date above.
Your continued use of our website or services after any changes become effective constitutes acceptance of the revised Privacy Policy.
17. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how S5 handles personal information, please contact us.
Data Protection Officer
Aaron Foster
General Privacy Inquiries
S5 Stratos
Addison, Texas, USA
Policy Effective Date: July 16, 2026
